case studies: sports business

Joint venture arrangements for sports series

We advised clients on the establishment and management of a new joint venture polo series to be held annually.

Commercial rights sale for new motor racing series

We advised clients on the launch of a new motor racing series including the allocation of logistical responsibilities and the sale of the commercial rights.

VIP hospitality terms and conditions

We prepared the terms and conditions for entry to the VIP hospitality facilities for a high-profile sports series.

Sale of advertising opportunities worldwide

We have been retained to advise on the sale of advertising opportunities for a number of major sporting events around the world.

Sponsorship rights sales

We have acted on the sale of the title sponsorship rights for a number of major national and international sporting events.

Creation of worldwide “partner” programme

We advised on the establishment of a worldwide "partner" programme and the sale of properties within the new programme.

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